Digital marketing is a great career choice. We are living in a digital world and marketing budgets are moving to digital advertising and away from traditional marketing channels.
Digital marketing or online marketing as it is sometimes known is a broad term that is used to describe the process of marketing on the Internet.
Digital marketing refers to any type of marketing efforts that include online channels to reach customers. Some examples of these channels include:
Search Engine Marketing – covers two areas: search engine optimization (organic SEO) and paid search advertising.
Video Marketing – marketing on YouTube, Vimeo, and other video channels
Mobile Marketing – marketing on the various App Stores (Google Play, Apple Store)
Email Marketing – marketing products or services using email.
Social Media Marketing – marketing on Facebook, Instagram, and other social media networks
Affiliate Marketing – making sales by promoting other people’s products and getting an affiliate commission.
Website Marketing – promoting your website on the internet.
Content Marketing – how to use different types of content in your digital marketing campaigns.
The first step toward beginning a career in digital marketing is to acquire core technical competencies in SEO and SEM, analytics, social media marketing and advertising, and email marketing.
- Leadership
- Strong writing voice
- Feel for the online landscape
The more digital marketing tools you have experience with, the easier it will be to become a Digital Marketer. Google Analytics and Google Ads, for example, allow Digital Marketers to measure and track the performance of digital marketing campaigns and initiatives.
- Google Analytics
- Google Ads
- MailChimp
- Ahrefs
- Salesforce
- Moz
- Buffer
- Canva
- Hubspot
Having your own website will not only help you to learn different concepts but you can use it as a showcase to convince new employers or clients to trust you and secure a good contract or job.
Digital Marketers, putting together a portfolio presents an added challenge. Instead of simply showing a finished product, you’ll need to demonstrate your processes and outcomes in a way that showcases your teamwork, planning, and strategic thinking.
- Use data to back up your claims
- Obtain consent before publishing client work
- Create an Instagram account for sharing your projects
- Showcase your teamwork, planning, and understanding of digital marketing strategy
- Publish a blog dedicated to your passions
- Include newsletters, social media posts, or content marketing articles you created
You cannot pursue a career in digital marketing if you are not good at SEO. You first need to become an SEO expert and then build other skills.
With SEO you’ll learn how to create websites that both users and search engines love, and you can apply the same concepts to improve your Google Ads and Facebook paid campaigns.
Part of your job responsibilities as a digital marketing consultant is to use Google Ads (previously known as Google AdWords), to promote products or services in the various Google properties and websites on the Internet.
The next step is to start with social media marketing and in particular Facebook Ads. As a digital marketing specialist, you need to know how the different social media networks work (Twitter, Instagram, Pinterest, LinkedIn) but the majority of your time and campaign budget, will be spent on Facebook and Instagram.
Besides learning the different tools that can generate traffic, a digital marketing professional needs to know Analytics.
One of the main characteristics of any digital marketing campaign is that everything is measurable.
Besides learning how to use Google analytics, you also need to learn how to use other digital marketing tools.
When you climb up the ladder and become a digital marketing manager, you will have to manage a team of digital marketing specialists. The only way to evaluate their work and control the progress of multiple projects at the same time is through tools.
- Google Analytics
- Canva
- Hootsuite
- HubSpot
- Semrush
- Ahrefs
- Mailchimp
- Google Ads
- BuzzSumo
- Trello
- Yoast
- Slack
- Influencer marketing
- Screaming Frog
- Sprout Social
- Google Data Studio
- Loomly
- Google Optimize
- Audiense
- WordStream
- Lemlist
Starting a career in digital marketing is a great choice. There is increased demand for digital marketing professionals worldwide, the salary is good (depending on experience) and it’s a job you can do on your own as a freelancer or by joining a digital marketing agency.
start digital marketing
how to start digital marketing
how to start digital marketing business
how to start digital marketing from home
how to start digital marketing agency
how to start digital marketing company
how to start digital marketing for beginners
how to start digital marketing business in india
how to start digital marketing freelance
how do you start digital marketing
how to start digital marketing in nigeria
start digital marketing agency
start digital marketing agency reddit
start digital marketing agency course
open digital marketing agency
start a digital marketing agency pdf
starting a digital marketing agency with no experience
starting a digital marketing agency checklist
starting a digital marketing agency in 2022
how to start digital marketing agency in india
start your own digital marketing agency
how to start your own digital marketing agency
how to start your digital marketing agency
how to start learning about digital marketing
how can a beginner start digital marketing
